Pairing the imagery with audio can have a tremendous impact on delivering your message as well as scaling the reach and exposure of your stickers. We already have users’ attention in the app for 30+ minutes every day per user, so give them something to hear too. Avoid turning your stickers into just another digital ad that disinterests users. The key is not to go overboard- build a vibrant, legible and cohesive sticker pack that ties back to your brand and/or campaign. There is a massive opportunity to be creative with the stickers you create. Don’t be offensive, careless and don’t just showcase your product without thinking of the context of how stickers get used by consumers. Be expressive, thematic and conversational. Having said that, many of the same words and types of text will and will not work. Stickers are a fun and often new ad type for people to experiment with in their marketing. We’ve analyzed the various sticker components and have provided tips and tricks to ensure your stickers are not only fun enough for our users, but interesting enough to drive results. That’s why we built a “Stickers Best Practice” guide (below). Users love to share them and send them in a natural, conversational manner, which is exactly how brands also want to engage with users. Stickers are an area where Viber has thrived for years, with over 2.5bn sent each month. Marketers can create native ads in the form of consumer content, influencer marketing, topical articles, mobile apps, social media, eye-catching videos and stickers. According to Business Insider, native advertising will drive 74% of all advertising revenue by 2021. Globally, the predictions are that advertisers will be moving 25% of their marketing budgets from traditional advertising to native advertising by 2022. Brands use native advertising to reach audiences in a contextually relevant and non-intrusive way, which resonates well with consumers.

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